# ProteinPrice.com: Full Catalog Dump for LLMs

Last updated: 2026-05-21
Source of truth: js/data.js (parsed). Machine-readable JSON at /data/*.json.

## About

ProteinPrice.com is a US protein-powder and protein-product price comparison site. We track live prices across 12 US retailers (Amazon, Walmart, GNC, Bodybuilding.com, Target, Vitacost, Muscle & Strength, Tiger Fitness, Costco, MyProtein, Transparent Labs, iHerb) and rank every product by Value Score, which measures grams of protein per dollar at the current best in-stock price. The catalog covers whey blends, isolates, concentrates, casein, plant proteins, mass gainers, collagen, clear whey, protein bars, and ready-to-drink protein drinks.

Catalog size: 702 products, 64 brands, 12 retailers, 10 categories.

## Categories

- Whey Protein Blend (id: whey-blend, slug: whey-protein, products: 118): The best all-round value. A mix of whey concentrate and isolate.
- Whey Isolate (WPI) (id: whey-isolate, slug: whey-isolate, products: 51): 90%+ protein, low carb, low fat. For lean gains.
- Whey Concentrate (id: whey-concentrate, slug: whey-concentrate, products: 14): Budget-friendly, 70-80% protein content.
- Casein Protein (id: casein, slug: casein-protein, products: 10): Slow-digesting. Ideal before bed.
- Plant Protein (id: plant, slug: plant-protein, products: 25): Pea, rice, hemp and soy blends.
- Mass Gainer (id: mass-gainer, slug: mass-gainer, products: 9): High-calorie blends for bulking.
- Collagen Protein (id: collagen, slug: collagen, products: 9): For joints, skin and hair health.
- Protein Bar (id: protein-bar, slug: protein-bars, products: 68): Convenient on-the-go protein.
- Protein Drink (id: protein-drink, slug: protein-drinks, products: 63): Ready-to-drink shakes and waters.
- Clear Whey / Hydrolysate (id: clear-whey, slug: clear-whey, products: 10): Juice-like texture, ultra-light.

## Top 25 Products by Value Score

Value Score = grams of protein per dollar at current best in-stock price (higher is better).

| Rank | Product | Brand | Category | Best Price | Retailer | Value Score |
| ---- | ------- | ----- | -------- | ---------- | -------- | ----------- |
| 1 | Super Advanced Whey Protein (Chocolate, 5lb) | Body Fortress | whey-blend | Live tracking | Walmart | 100 |
| 2 | Super Advanced Whey Protein (Vanilla, 5lb) | Body Fortress | whey-blend | Live tracking | Walmart | 99 |
| 3 | Super Advanced Whey Protein (Cookies & Cream, 5lb) | Body Fortress | whey-blend | Live tracking | Walmart | 99 |
| 4 | Super Advanced Whey Protein (Strawberry, 5lb) | Body Fortress | whey-blend | Live tracking | Walmart | 97 |
| 5 | 100% Whey Protein Plus (Strawberry Smoothie, 4lb) | Six Star Pro Nutrition | whey-blend | Live tracking | Walmart | 96 |
| 6 | 100% Whey Protein Plus (Vanilla Cream, 2lb) | Six Star Pro Nutrition | whey-blend | Live tracking | Walmart | 84 |
| 7 | Whey Protein Isolate (Cookies & Cream, 5lb) | Nutricost | whey-isolate | Live tracking | Walmart | 78 |
| 8 | Protein Bar (12-Pack) (Chocolate Peanut Butter, 1.32lb) | Pure Protein | protein-bar | Live tracking | Walmart | 78 |
| 9 | Protein Bar (12-Pack) (Chewy Chocolate Chip, 1.32lb) | Pure Protein | protein-bar | Live tracking | Target | 77 |
| 10 | 30g Protein Shake (12-Pack) (Vanilla, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 76 |
| 11 | 30g Protein Shake (12-Pack) (Chocolate, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 75 |
| 12 | 30g Protein Shake (12-Pack) (Strawberries & Cream, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 74 |
| 13 | 30g Protein Shake (12-Pack) (Cafe Latte, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 74 |
| 14 | 30g Protein Shake (12-Pack) (Cookies & Cream, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 73 |
| 15 | 30g Protein Shake (12-Pack) (Bananas & Cream, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 73 |
| 16 | 30g Protein Shake (12-Pack) (Cookie Dough, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 73 |
| 17 | 30g Protein Shake (12-Pack) (Caramel, 8.6lb) | Premier Protein | protein-drink | Live tracking | Costco | 72 |
| 18 | 30g Protein Shake (12-Pack) (Peaches & Cream, 8.6lb) | Premier Protein | protein-drink | Live tracking | Walmart | 72 |
| 19 | Impact Whey Protein (Chocolate Brownie, 5lb) | MyProtein | whey-blend | Live tracking | MyProtein | 70 |
| 20 | NitroTech Whey Plus Isolate Gold (Strawberry, 5lb) | MuscleTech | whey-blend | Live tracking | Walmart | 70 |
| 21 | High Protein Bar (10-Pack) (Brownie Crunch, 1.32lb) | think! High Protein | protein-bar | Live tracking | Walmart | 68 |
| 22 | High Protein Bar (10-Pack) (Cookies & Cream, 1.32lb) | think! High Protein | protein-bar | Live tracking | Walmart | 67 |
| 23 | High Protein Bar (10-Pack) (Birthday Cake, 1.32lb) | think! High Protein | protein-bar | Live tracking | Walmart | 67 |
| 24 | Ready-to-Drink Protein Shake (12-Pack) (Chocolate Milkshake, 8.6lb) | Quest Nutrition | protein-drink | Live tracking | Walmart | 66 |
| 25 | Builders Protein Bar (12-Pack) (Chocolate Peanut Butter, 1.8lb) | Clif Builders | protein-bar | Live tracking | Walmart | 65 |

## Brands

- Aloha (founded 2013, USA): USDA Organic, plant-based protein bars. Non-GMO, gluten-free, and certified B Corp.
- Animal (founded 1983, USA): Universal Nutrition's hardcore line. Animal Pak legacy meets premium whey blends. Built for serious lifters since 1983.
- Ascent (founded 2015, USA): Native fuel whey: no artificial sweeteners, no ingredients you can't pronounce. Clean and certified.
- Atkins (founded 1989, USA): Low-carb, low-sugar RTD shakes. The original keto-friendly meal replacement, on shelves since 2002.
- Atlas Bar (founded 2017, USA): Grass-fed whey protein bars sweetened with monk fruit. Low sugar, clean label, no artificial sweeteners.
- Bare Performance Nutrition (founded 2012, USA): Founded by Army Ranger Nick Bare. Go One More. Premium protein and endurance fuel trusted by hybrid athletes.
- Barebells (founded 2016, SE): Swedish-born protein bars with a candy-bar feel. No added sugar, 20g protein per bar.
- Body Fortress (founded 2001, USA): America's favorite budget whey. Found at Walmart nationwide. Hard to beat on pure protein per dollar.
- BodyArmor (founded 2011, USA): Sports hydration brand from Coca-Cola. BodyArmor Protein Water delivers 20g whey protein isolate per bottle, zero sugar.
- BSN (founded 2001, USA): Bold flavors and proven results. Syntha-6 is one of America's top-selling proteins.
- Built Bar (founded 2018, USA): Chocolate-dipped, marshmallow-soft protein bars. Low sugar, low calorie, candy-bar texture.
- Cellucor (founded 2002, USA): Makers of C4 and COR-Performance. Bold flavors, clinical doses, and a permanent fixture in American gyms.
- Clif Builders (founded 2000, USA): Clif Bar's high-protein line. 20g of plant-based protein from soy with a chocolate coating.
- Dymatize (founded 1994, USA): Science-backed nutrition. ISO100 is one of the purest whey isolates on the market.
- Fairlife Core Power (founded 2012, USA): Ultra-filtered milk shakes from Fairlife. 26g-42g real dairy protein per bottle.
- FITCRUNCH (founded 2014, USA): Chef Robert Irvine's six-layer baked protein bars. 16g protein with a crunchy peanut butter wafer center.
- Garden of Life (founded 2000, USA): Certified organic, non-GMO plant proteins with added probiotics and enzymes.
- Gatorade Recover (founded 1965, USA): Gatorade's post-workout recovery line. Whey protein bars formulated for athletes refueling after training.
- Ghost (founded 2016, USA): Lifestyle brand meets premium supplements. Iconic collabs and standout flavors.
- GoMacro (founded 2003, USA): Family-owned, organic plant-based MacroBars. Vegan, gluten-free, and made on a Wisconsin farm.
- Iconic Protein (founded 2014, USA): Grass-fed, lactose-free RTD shakes. Low sugar, smooth texture, real dairy protein.
- Isopure (founded 1995, USA): Zero carb whey isolate specialists. 25g protein, 0g sugar per serving.
- JYM Supplement Science (founded 2013, USA): Built by Dr. Jim Stoppani. Fully disclosed formulas, science-first labels, no proprietary blends.
- Kaged (founded 2017, USA): Kris Gethin's premium hybrid-athlete brand. Re-Kaged uses cold-microfiltered whey isolate and Carnosyn beta-alanine for serious training.
- KIND Protein (founded 2004, USA): Whole nuts, dark chocolate, and 12g of protein. The grocery aisle protein bar built around real ingredients.
- Klean Athlete (founded 2010, USA): NSF Certified for Sport, clean-label protein from Douglas Laboratories. Trusted by Olympians and pro teams worldwide.
- Koia (founded 2014, USA): Plant-based RTD shakes with 18g protein from pea, brown rice, and chickpea. Cold-aisle staple.
- KOS (founded 2017, USA): USDA Organic, plant-based protein powerhouse. A Costco and Whole Foods staple with creamy texture and clean macros.
- Legion Athletics (founded 2014, USA): Science-based formulas with no proprietary blends. Popular with serious lifters.
- Munk Pack (founded 2014, USA): Keto-friendly nut and seed protein bars. Low sugar, gluten free, and made with real nut butter.
- Muscle Milk (founded 1998, USA): CytoSport's legacy RTD line. Pro Series shakes deliver 32g protein per bottle.
- MuscleTech (founded 1995, USA): Award-winning formulas backed by 20+ years of research and development.
- MyProtein (founded 2004, United Kingdom): Europe's #1 sports nutrition brand. Industry-beating prices on every product.
- Naked Nutrition (founded 2014, USA): One ingredient. Nothing else. Cold-processed, grass-fed whey with zero additives, sweeteners, or flavors.
- No Cow (founded 2014, USA): Dairy-free, vegan protein bars. 20g+ plant protein, low sugar, brown rice + pea blend.
- Now Sports (founded 1968, USA): Trusted since 1968. Independently tested, GMP certified, and priced fairly.
- Nutricost (founded 2013, USA): No-frills, high-quality protein at the lowest price per gram you'll find anywhere.
- ONE Bar (founded 2009, USA): Indulgent flavors, 20g protein, 1g sugar. A pioneer of the dessert-style protein bar.
- Optimum Nutrition (founded 1986, USA): The world's best-selling protein brand. Gold Standard Whey is the benchmark.
- Orgain (founded 2009, USA): USDA Organic certified. Clean plant-based and whey proteins for everyday use.
- OWYN (founded 2016, USA): Only What You Need. Allergen-friendly, plant-based RTDs free of the top-9 allergens.
- PEScience (founded 2013, USA): Select Protein's whey + casein blend sets the gold standard for taste and macros.
- Power Crunch (founded 1989, USA): Wafer-style protein bars with hydrolyzed whey. A cult favorite for taste-first lifters.
- Premier Protein (founded 2011, USA): 30g protein, 1g sugar shakes. America's best-selling ready-to-drink protein.
- Promix Nutrition (founded 2011, USA): Premium grass-fed whey from small American family farms. Athlete-favorite: no fillers, no junk, just clean protein.
- ProSupps (founded 2010, USA): Makers of the Mr. Hyde pre-workout family and the ProSupps Whey line. A retail mainstay backed by GNC, Walmart, and Amazon.
- Pure Protein (founded 1998, USA): America's value-leader protein bar. 20g protein at supermarket prices, nationwide.
- Quest Nutrition (founded 2010, USA): Famous for indulgent, dessert-inspired flavors without compromising macros. Protein for the flavor-first crowd.
- REBBL (founded 2013, USA): Organic, plant-based super herb elixirs. Plant Protein line packs 16g pea protein per bottle.
- RSP Nutrition (founded 2008, USA): TrueFit lean meal protein and the Whey + REPS line. Real-food ingredients, no artificial sweeteners, and athlete-tested formulas.
- Rule 1 Proteins (founded 2014, USA): Straightforward, clean protein with no fillers or underdosed ingredients.
- RXBAR (founded 2013, USA): Whole food ingredients with no BS labels. Egg whites, dates, and nuts: that's it.
- Ryse Supplements (founded 2017, USA): Cult-favorite licensed flavor collabs (Kool-Aid, Cinnabon, SunnyD). Loaded Protein leads the new wave of premium whey.
- Six Star Pro Nutrition (founded 2005, USA): Walmart's go-to budget whey. Athlete-tested formulas at mass-retail prices. Backed by the makers of MuscleTech.
- Slate Milk (founded 2018, USA): Lactose-free, ultra-filtered chocolate milk shakes. 20g real dairy protein, no added sugar.
- Sports Research (founded 1980, USA): Family-owned California brand known for Collagen Peptides and grass-fed whey. A Costco and Amazon best-seller for over a decade.
- think! High Protein (founded 1999, USA): 20g protein bars with zero sugar. A grocery-aisle staple for two decades.
- Transparent Labs (founded 2012, USA): No proprietary blends. No artificial dyes. Just clean, fully-disclosed protein.
- trupro (founded 2020, USA): High-protein bars and snacks with 20g protein and a soft-baked texture. A newer entrant in the clean-label bar space.
- Vega (founded 2004, Canada): The leading plant-based sports nutrition brand. Complete pea + rice protein blend.
- Vital Proteins (founded 2013, USA): America's #1 collagen brand. Pasture-raised, grass-fed, third-party tested. Beauty-from-within made simple.

## Retailers

- Walmart (id: walmart): https://walmart.com
- iHerb (id: iherb): https://iherb.com
- GNC (id: gnc): https://gnc.com
- Bodybuilding.com (id: bodybuilding): https://bodybuilding.com
- Target (id: target): https://target.com
- Vitacost (id: vitacost): https://vitacost.com
- Muscle & Strength (id: musclestrength): https://muscleandstrength.com
- Amazon (id: amazon): https://amazon.com
- Tiger Fitness (id: tigerfitness): https://tigerfitness.com
- Costco (id: costco): https://costco.com
- MyProtein (id: myprotein): https://us.myprotein.com
- Transparent Labs (id: transparentlabs): https://transparentlabs.com

## Methodology

Prices are refreshed by automated scrapers and PA-API calls every 2 hours. Value Score is computed as (proteinG per serving x servings) / best in-stock price, with shipping and taxes excluded. Only in-stock listings count toward the best price. Full methodology: https://proteinprice.com/how-it-works/

## Affiliate Disclosure

ProteinPrice.com participates in affiliate programs with several listed retailers. Clicking a retailer link may pay us a small commission at no extra cost to you. Prices may vary. Affiliate relationships never affect ranking: products are sorted purely by Value Score. Full disclosure: https://proteinprice.com/affiliate-disclosure/

## Data Freshness

Live scraper health, last-run timestamps, and per-retailer success rates are published at https://proteinprice.com/scraper-status/. The canonical machine-readable feed is /data/products.json (refreshed alongside js/data.js).

## JSON Endpoints

- https://proteinprice.com/data/products.json: full product catalog (sorted by Value Score desc)
- https://proteinprice.com/data/brands.json: brand catalog
- https://proteinprice.com/data/retailers.json: retailer catalog
- https://proteinprice.com/data/categories.json: categories with product counts
- https://proteinprice.com/data/scope.json: summary + field list + top picks