Which has more protein, Built Bar or Barebells?

Barebells has more protein per bar. Barebells protein bars deliver 20 g of protein per 55 g bar. Built Bars deliver 17 g of protein per 44 g bar. Barebells edges on raw protein content, though Built compensates with a much lower calorie count (110-130 calories per bar vs 200 for Barebells).

Which has fewer calories?

Built Bar wins on calorie efficiency. A Built Bar delivers 110-130 calories with 17 g of protein, working out to roughly 7-8 calories per gram of protein. A Barebells bar delivers 200 calories with 20 g of protein, working out to 10 calories per gram of protein. If you are cutting calories, Built is the leaner pick. If you are bulking or treating it as a meal, Barebells's higher calorie load works better.

Which is cheaper per bar?

Built Bar is cheaper. A 12-pack of Built Bar Salted Caramel runs $23.99 on Walmart, working out to $2.00 per bar. A 12-pack of Barebells Caramel Cashew runs $26.99 on Amazon, working out to $2.25 per bar. The gap widens when Built runs frequent flash sales (typically 35-45% off through builtbar.com) that drop the per-bar price to around $1.30.

What is the texture difference?

Built Bar has a uniquely marshmallow-soft, chocolate-dipped texture. The center is a light nougat-style filling rather than the dense protein chew most bars use. Barebells has more of a classic candy-bar texture: soft caramel or nougat center with chunky inclusions (nuts, cashews, cookies) and a chocolate coating. If you want a marshmallow-like bar, Built. If you want a Snickers-style candy bar, Barebells.

Are both brands low sugar?

Both are low-sugar by mainstream bar standards. Built Bar has 1-3 g sugar per bar (sweetened with stevia and erythritol). Barebells has 1-3 g sugar per bar (sweetened with sucralose). Both use sugar alcohols, which can cause digestive discomfort in sensitive eaters at 2+ bars per day. Stick to one bar daily for best tolerance.

Where can I buy both brands?

Built Bar sells through builtbar.com direct, Costco (in select warehouses), Walmart, Amazon, Target and select GNC. Barebells is at Whole Foods, Target, Walmart, Amazon, GNC and most regional grocery chains. Both have wide distribution and are easy to find. For the absolute lowest price, builtbar.com flash sales beat any retailer pricing on Built; Barebells is most consistent on Amazon Subscribe & Save.

Built Bar vs Barebells 2026: Premium Protein Bars Compared

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