Which is cheaper, Quest Cookies & Cream Bar or Built Salted Caramel Bar?

Both 12-packs run nearly identical pricing. Quest Cookies & Cream 12-pack at Walmart is $26.97 ($2.25 per bar, $0.112 per gram of protein). Built Salted Caramel 12-pack at Walmart is $23.99 ($2.00 per bar, $0.118 per gram of protein). Built has a lower per-bar price; Quest has a slightly lower per-gram-of-protein cost. The gap is small enough that promotions and Costco availability often determine the cheaper option in any given week.

Which has more protein?

Quest has more protein per bar. Quest Cookies & Cream delivers 20 g of protein per 53 g bar. Built Salted Caramel delivers 17 g protein per 44 g bar. Quest's higher per-bar protein content makes it the better single-bar protein hit, though Built compensates with a lighter calorie load (130 calories vs Quest's 190 calories per bar).

Which has fewer calories?

Built has significantly fewer calories. Built Salted Caramel delivers 17 g protein at 130 calories per bar. Quest Cookies & Cream delivers 20 g protein at 190 calories per bar. Per gram of protein, Built is 7.6 calories vs Quest at 9.5 calories. If you are tracking calories closely, Built is the leaner pick. If you want maximum protein per bar, Quest wins.

Which one tastes better?

Texture preference drives this. Built Salted Caramel has the brand's signature marshmallow-soft, chocolate-dipped texture (think Three Musketeers candy bar). Quest Cookies & Cream is denser and chewier with visible cookie pieces baked in. Most blind tests favor Built on overall mouthfeel; Quest wins on flavor accuracy to a real cookies-and-cream cookie.

Are these gluten-free?

Quest Bars are gluten-free certified. Built Bars are gluten-free labeled but not third-party certified. For celiac shoppers, Quest is the safer pick. For general gluten avoidance, both work.

Which is more keto-friendly?

Both bars are designed to be keto-friendly. Quest Cookies & Cream has 4 g net carbs (21 g total minus 14 g fiber minus 3 g sugar alcohols). Built Salted Caramel has 5 g net carbs (17 g total minus 6 g fiber minus 6 g sugar alcohols). Quest is slightly lower net carb. Both fit a keto diet at one bar daily; eating multiples in one day can stall ketosis due to sugar alcohol absorption.

Quest Cookies & Cream Bar vs Built Salted Caramel Bar 2026

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